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A hospitality brand exists in three dimensions.
Your design team should too.
How we work
We integrate brand strategy, environmental graphics, and interior design into a single cohesive system. No handoffs between agencies. No reconciling outputs that don't speak to each other.
One team, one process, one brand, from your first logo to your hundredth location.
Architecture-Led Brand Thinking
One Team Across Every Touchpoint
Built for Multi-Site Replication
Design That Survives Construction
Standards Ready for Franchising
This is where a brand stops being an idea and becomes a place.
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How we work
We integrate brand strategy, environmental graphics, and interior design into a single cohesive system. No handoffs between agencies.
No reconciling outputs that don't speak to each other. One team, one process, one brand, from your first logo to your hundredth location.
Scannable Differentiators
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Architecture-Led Brand Thinking
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One Team Across Every Touchpoint
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Built for Multi-Site Replication
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Design That Survives Construction
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Standards Ready for Franchising
This is where a brand stops being an idea
and becomes a place.
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What this means for your project
Faster Path From Brand Strategy to Open Location
Faster Path From Concept To Construction
Fewer Agencies, Fewer Gaps
Single Point of Responsibility
How we collaborate
We understand the brand, understand the space, and deliver systems that work in the real world. We engage at any stage of your project.
Mid-Project
Inject an active build with environmental graphics, wayfinding, and curated material touchpoints, without disrupting your construction timeline.
Standardize & Scale
Translate an existing brand into a documented, repeatable prototype system, ready for franchising, licensing, or rapid multi-unit rollout.
From brand book to built space
Six former trampoline parks, one unified brand.
PISTIL led AeroZone through trend and market-gap research, developed a "Cosmic Play" brand concept and guest journey, and translated it into a complete spatial system, facade, vestibule, reception, main play area, party rooms, restrooms, and wayfinding, deployed at two investment tiers across every location.
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PISTIL
Establish the Identity; Brand & Visuals
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Brand strategy, visual identity development, logo refinement, color systems, typography, and core positioning.
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Build the visual language for your entire physical presence.
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Deliverables structured as a system, not one-off assets.
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Documented color palette, typography, and logo for consistent application by contractors, vendors, and franchisees.
Signage System Categories
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In-Park / In-Venue Signage: Wayfinding, rules, safety notices, and guest information matching brand voice and visuals.
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Neon & Illuminated Signage: Statement lighting for visibility, durability, and guest photo opportunities.
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Storefront Signage: Exterior identity compliant with code, weather, and visibility requirements while maintaining brand integrity.
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Wayfinding: Navigation systems to reduce friction and improve operational efficiency.
Activate the Space; Environmental & Signage
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Custom wall graphics, interior patterns, wayfinding systems, and regulatory signage.
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Designed to integrate with architecture and perform under commercial conditions.
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Graphic elements specified for constructability including materials, substrate, installation method, and durability.
Document & Scale; Standards & Rollout
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Comprehensive brand books, interior design standards (FF&E and materials), and prototype documentation.
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Framework for faster, cheaper multi-location openings.
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Approved material palettes, FF&E schedules, layout modules, and signage specs organized as a single source of truth for all stakeholders.
How We Collaborate
Our approach is simple: understand the building, understand the operation, and deliver solutions that work in the real world.
We are especially effective in complex projects where speed, accuracy, and operational continuity matter.
One Unified Team from Day One
PISTIL and the constructor operate as a single, integrated team from project inception.
Early Contractor Involvement
Construction expertise informs design decisions from concept through documentation.
Shared Planning & Decision-Making
Design, cost, and schedule decisions are developed collaboratively and aligned in real time.
Continuous Cost & Schedule Alignment
Budgets and timelines are validated and refined throughout the process; not after design is complete.
Transparent Communication
Clear, consistent communication across design, construction, and the client team.
Aligned Goals
& Accountability
Shared responsibility for outcomes, not divided scopes.
PISTIL
PISTIL
